Jasmine Hernandez

Director of Marketing, Status Group

Jasmine is a Chicago native, born and raised in the Hermosa community. After moving to Iowa for her undergrad at Cornell College, she returned home as a first generation graduate and began her career in education at her high school alma mater: the Noble Network. While counseling over 300 students to develop a 4-year post secondary plan, she was moved by the severity of youth homelessness in Chicago.

This passion led her to non-profit fundraising and communications at La Casa Norte, serving youth and families confronting homelessness for three years. Jasmine focused on developing and leading strategies for donor relation efforts and event management, helping fundraise over $350k at La Casa Norte’s Annual Galas.

Now, in her entrepreneurial role as Director of Marketing at Status Group, Jasmine oversees all client marketing campaigns and the agency’s business development. Despite the Covid-19 pandemic, she has doubled the agency’s clientele and revenue, working to build a non-profit sector to expand services to grassroots organizations in 2022.

Outside of her career, Jasmine is ecstatic to be a part of La Casa Norte’s Next Generation Board; her mission is to live via the Ubuntu philosophy: “I am, because we are.”